KNOW RADIO NOW
For new entrants in the marketing and media planning industry – marketers and agencies, as well as seasoned media professionals wanting a refresher.
Time: 08:30 – 16:00
- Know The Consumer and media landscape
Do you think you are in control of your brand message? Do you think your voice is the only one that is heard when your product or service is mentioned? Think again.
Social media has turned every customer into a broadcaster, with a legion of opportunities to engage with your brand, with or without your input.
So if the health of your brand is in the hands of consumers, are you speaking to them in a way that is helping or hurting your brand? Is your message reaching them in the time and space where they are paying attention? Why should they care?
Join us as we explore the world of the new consumer, and their journey in making decisions that have a direct impact on your brand. Make sure that your brand is talked about for all the right reasons.
- Know Radio
Why do so many people listen to radio, even in such a fragmented media environment? Such a popular medium must have some special qualities. These are the qualities that an advertiser can capitalise on.
We take a journey into the brain and explore why audio is an extremely powerful sense and linked to our emotions and memory building. Did you know that you probably have effortlessly, without trying, memorised around 2 000 songs?
Sonic triggers/markers creates a picture in the brain instantly – how can advertisers use this effectively?
Listening to radio makes you happy – we can share a study that unpacks this.
We also look at how radio works with other media types, and could be used to ‘amplify’ advertising.
- Know the principles of radio planning
This provides attendees with a sound understanding of the fundamentals of radio planning. A brief introduction to the new BRC RAM survey explains the basic metrics of the currency on which radio is bought and sold. We then demystify the intimidating jargon that surrounds radio planning and discuss how these concepts are used to assess station and campaign performance.
We explore the basic questions planners need to ask when putting a plan together:
- Who do we want to reach,
- When and where we need to do so
- How much we need to invest.
- Whilst we consider the more technical questions such as how much frequency do we need and spot length, we balance these quantitative issues with qualitative factors such as mind-sets and modes of listening. It is only by meshing both aspects of planning together, that we can deliver the most impactful radio campaigns. And, of course, we need to appreciate the role that brilliant creative can play in achieving stand-out campaigns.
Listener engagement is not limited to thirty second spots. We contextualise the branded content options available to advertisers.
Radio is remarkably compatible and synergistic with both traditional and new media. We discuss how to make sure that radio delivers the maximum performance within 360% campaigns.
The session empowers strategists, planners and advertisers with the knowledge and concepts to ensure they get the best out of radio.
|WED 31 MAY 2017 (CLOSED)|| TUE 13 JUNE 2017 (CLOSED)|| WED 28 JUNE 2017 (CLOSED)|
|THU 1 JUNE 2017 (CLOSED)||WED 14 JUNE 2017 (CLOSED)|
GET TO KNOW RADIOMAX
A webinar for experienced planners and strategists who have not switched to RadioMax yet.
Time: 15:00 - 15:30
- Get to know your way around Telmar’s planning suite; you might not have the time to learn a whole new programme.
Pour yourself a cup of coffee and let Mediamark and Telmar painlessly transition you into RadioMax and the BRC Ram data.
Jennifer Daniel (MD of Telmar) will swiftly orientate you on the new planning software and highlight its benefits. We flag some considerations you need to bear in mind when you work with the new RAM data. If you have any questions, put them to us and we will either give or find you the answers.
The Radiomax webinar has already taken place, but you can still get to see it!
Please register on the site and visit the Radio Knowledge Hub for the webinar video.
KNOW RADIO PLANNING
A practical course to understand and implement the mechanics of radio planning.
Time: 08:30 – 14:00
- This is aimed at those people who are required to produce radio plans. Mediamark has worked with Telmar to develop an interactive session guiding them through a sound and sensible planning approach, as well as the use of the appropriate planning software.
- Lay the foundation by discussing the BRC RAM surveys and their applications, and ensure that attendees understand the technical jargon and concepts that provide the framework within which plans are constructed.
- We use a case study as the basis for our exploration of the planning software to enable participants to fully understand the decisions and trade-offs they are required to make when planning a radio campaign. We discuss these, look at how to adjust and improve plans and see how branded content formats can be incorporated into the overall plan.
- Radio is a remarkable complementary medium: we discuss how to ensure it plays a successful role in multimedia and 360 degree campaigns.
- Whilst there is a strong technical focus, we stress the need to balance this thinking with softer qualitative factors such as mind-sets and modes of listening and never to forget the importance of creative.
- The session provides planners with the technical knowledge and principles to create the most effective radio plans.
|THU 30 MARCH 2017 (CLOSED)||THU 6 APRIL 2017 (CLOSED)||WED 10 MAY 2017 (CLOSED)|
|TUE 4 APRIL 2017 (CLOSED)||THU 4 MAY 2017 (CLOSED)||THU 11 MAY 2017 (CLOSED)|
|TUE 23 MAY 2017 (CLOSED)||THU 15 JUNE 2017 (CLOSED)|
KNOW RADIO BROADCASTING
For anyone in the advertising industry - marketers and agencies - who would like to know how a radio station operates.
Time: 07:45 - 15:00
For anyone in the advertising industry, marketers and advertising agencies, who would like to know how a radio station operates.
Ever wondered what happens behind the scenes at a radio station? What does a studio look like? How does a station choose the songs that get played?
How do they engage with their audience ‘out there’?
Do you have what it takes to be on air? Take a voice test…
Be part of a small number of people that will explore the mechanics and workings behind the mic, look at music research, music formats, and mingle with announcers over a social lunch.
|WED 7 JUNE 2017 (CLOSED)|
|WED 12 JULY 2017 (CLOSED)|
|WED 16 AUG 2017 (CLOSED)|