Keeping you In The Know

KEEPING YOU IN THE KNOW

With IN THE KNOW NOW and MONIQUE CLAASEN

KEEPING YOU IN THE KNOW

Join Mediamark IN THE KNOW NOW and MONIQUE CLAASSEN

Client Service Director Media and Digital: Kantar Millward Brown TO DISCUSS THE ART OF INTEGRATION

Date:        21 August 2018

Time:       08:30 for 09:00 – 11:00

Venue:    Mediamark, 36 Homestead Road, Rivonia

For enquiries contact: azile.bekiswa@mediamark.co.za

(This course is closed)

The Art of Integration explores how to maximize the brand impact of multi-channel marketing campaigns, by applying the 5 principles of integration drawn from 4 global marketing studies. Book your seat now for this interesting discussion.

Monique Claassen Client Service Director Media and Digital Kantar Millward Brown

  • More than 11 years’ expertise in the media and digital environment including working with media agencies, publishers and owners (Google, Facebook, PRIMEDIA, PROVANTAGE Media Group to name a few) and key clients across all verticals (CPG, Telecommunications, Finance, Auto, QSR, Alcohol, Pharma).
  • Research experience across all broad market research specialities; Quantitative, Qualitative, Brand Health Tracking, Creative Development, Product Tests, Segmentation, Usage and Awareness Studies. Experience across all forms of research methodologies; face to face, online, mobile and panel management.
  • International Experience: UK, France, Spain, Russia, Turkey, United Arab Emirates, Nigeria, Kenya, Ghana, Angola, Zimbabwe, Ivory Coast, Tanzania, Namibia
  • Previous Board Member of Mobile Marketing Association (Research and Insights)
  • SAMRA (South African Market Research Association) Partner Member
  • 2016 Global WPP Atticus Award Winner for paper on Digital Consumer Behavioural Predictions for Multi-Screen Marketing Insights
  • 2017 Winner of Kantar Gold award for Collaboration across Kantar Media and Digital Teams
  • Summa Cum Laude Marketing Graduate from University of the Free State