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WATCH: GET TO KNOW RADIOMAX
Radio is a remarkable complementary medium: we discuss how to ensure it plays a successful role in multimedia and 360 degree campaigns.
Whilst there is a strong technical focus, we stress the need to balance this thinking with softer qualitative factors such as mind-sets and modes of listening and never to forget the importance of creative.
Watch the session below which provides planners with the technical knowledge and principles to create the most effective radio plans.