#InTheKnowNow #Mediamark Archives

What you should KNOW NOW:

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SEMs and AMPS: Should sense prevail over sentimentality and suspicion?

Feedback from Know Radio Now course held in Durban

4 points to keep you In the Know Now with SEM’s

Marketers: Ignore radio at your peril

TV ads should start the conversation, not just broadcast a message

Moving forward: ES expands SA’s audience universe

Build the highways to your content

It is all about Generation C these days

May 29

SEMs and AMPS: Should sense prevail over sentimentality and suspicion?

29 May 2018 | SEMs and AMPS: Should sense prevail over sentimentality and suspicion? am unashamedly impressed by the achievements of the Broadcast Research Council (BRC) since its establishment, and the rigour with which it applies the mantra of ‘review, Read more

May 07

4 points to keep you In the Know Now with SEM’s

19 April 2018 | 4 points to keep you In the Know Now with SEM’s The SEMs (Socio-Economic Measures) reflect the realities of South Africa, which has one of the highest measures of inequality in the world. They meaningfully differentiate Read more