The myths of online advertising numbers?

03 April 2017 | Mark Ritson from the Melbourne Business school, delivered this presentation at the National Radio Conference in Melbourne , Australia last year debunking some of the myths of online advertising numbers and compares apples with apples, showing how radio still has a massive reach and that digital is not as good as many people think.

“He really hits a few things on the head and I had quite a few of those ‘Oh Wow’ moments.” says Werner Lindemann, MD of Mediamark

This is definately relevant for anyone in advertising trying to make sense of the seismic shifts the industry is experiencing, such as the shift of radio to radio-digital.

Grab a cup of coffee and watch it to the end and help us spread the gospel.


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