24/01/2018 | TURNER chooses Mediamark as media sales representative for its key TV channels in South Africa
Mediamark is thrilled to announce an exciting new partnership with TURNER in South Africa. This partnership will offer Mediamark clients access to advertising solutions on the iconic, high-quality channels: TCM – Powered by Movies, Cartoon Network and Boomerang.
“We are extremely excited to work with TURNER and its prestigious brands” says Werner Lindemann Managing Director of Mediamark. This partnership furthers the multi-channel vision of Mediamark, where we can provide advertisers with desirable audiences over multiple platforms. The implication is that we will make it possible to greatly amplify advertising campaigns and brands alike, working closely with the brands to drive better ROI and reach for clients”.
Leading the kids TV category for almost 3 years in a row with Cartoon Network and Boomerang TURNER kids is the 1st kids Pay TV multiplex in South Africa. Not only leader from a rating perspective Cartoon Network also has a strong local affinity with viewers. Rewarded “coolest kids’ channels” and second coolest TV channel in South Africa (source: Generation Next 2017), TURNER kids channels are the first choice of kids and families.A key driver is definitely TURNER’s outstanding reputation for creating premium content and delivering exceptional experiences to fans no matter how they are consuming content, from on-air, on the ground or digital.
The agreement expands the reach of the Mediamark TV sales division into new genres being blockbusters movies (such as the epic “I am Legend” with Wil Smith) and highly desirable kid’s programming as well as into new audiences across the SEM spectrum. Mediamark offers TURNER dedicated television and integrated sales and a back-end team with the experience to produce cost-effective, high-impact advertising, content and sponsorship solutions on the TURNER channels.
“Concluding this significant partnership with one of the world’s leading content providers and distributors will strengthen Mediamark’s offering to market,” says Lindemann. “Television is an increasingly important part of our strategy and we will now be to offer our clients a more extensive media buy that delivers diverse content opportunities, audiences and return on investment.”
Guillaume Coffin, Head of sales and business development Africa and France said, “The partnership with Mediamark is a strategic move for TURNER advertising in South Africa. Its expertise and its ability to innovate as well as its event based advertising know-how convinced us to sign this new partnership. We are convinced that with this new offer we will bring even more value to clients."
Mediamark representation of the TURNER brands will be phased in starting with TCM on 13 December2017 and Cartoon Network and Boomerang from 1 February 2018. Please contact Afzel Mohamed, Head of Mediamark TV for any sales queries: 061 485 2095 | [email protected] / [email protected]
Turner Press contact:
- Aude Bousseau, PR and Marketing Manager Turner Africa I [email protected]
- Klara Mattson, PR coordinator Turner Africa I [email protected]
Turner International operates versions of core Turner brands, including CNN, TNT, Cartoon Network, Boomerang and TCM Turner Classic Movies, as well as country- and region-specific networks and businesses in Latin America, Europe, the Middle East, Africa and Asia Pacific. It manages the business of Pay- and Free-TV-channels, as well as Internet-based services, and oversees commercial partnerships with various third-party media ventures; it teams with Warner Bros. and HBO to leverage Time Warner’s global reach. Turner operates more than 180 channels showcasing 46 brands in 34 languages in over 200 countries. Turner International is a Time Warner company.
Mediamark is a leading multimedia sales house that ensures brands derive maximum value from their advertising spend through tailored multichannel solutions.
For more information, visit www.mediamark.co.za
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