Created by Mediamark, In the KNOW NOW is a learning and sharing initiative to keep marketers and media professionals up-to-date about the latest industry trends, and upskill young media practitioners.

The media industry is going through an era of rapid change as digital technologies reshape the landscape and change consumer behaviour. Today's leading brands are thinking about their marketing and advertising in a more integrated and holistic manner, and data and technology are more important than ever.

Mediamark has a history of leading the education space and continues to have a desire to share its learnings. In our efforts, we hope to assist in ramping up the understanding of the relevance of traditional media as well as how digital dovetails traditional media to amplify reach and impact.

Young media planners face the daunting challenge of coming to grips with a complex landscape and seasoned strategists struggle to stay current with the latest technologies and developments. Our aim is to help them navigate this shifting terrain so that they can help their clients get the best possible ROI from their multi channel, media investments.

The In the KNOW NOW platform will offer a combination of physical day programmes and web-based learning. These will be aimed at developing media knowledge and skills among junior planners as well as the experienced media practitioner who wants to be In the KNOW. Radio and its relationship to other media types will kick start this exciting offering.

Check for available courses and enrol here.