Feb
10
Get In the Know Now by downloading this Infographic on Know Radio stats
10 February 2020 | Get In the Know Now by downloading this Infographic on Know Radio stat: Download Here!
Author: Site Admin
Feb
27
Four reasons that digital sponsorships provide exceptional return on investment for South African brands
27 February 19 | Four reasons that digital sponsorships provide exceptional return on investment for South African brands By Mark Botha, head of digital at Mediamark South African organisations are upping their investment in digital advertising, with the total value Read more
May
29
SEMs and AMPS: Should sense prevail over sentimentality and suspicion?
29 May 2018 | SEMs and AMPS: Should sense prevail over sentimentality and suspicion? am unashamedly impressed by the achievements of the Broadcast Research Council (BRC) since its establishment, and the rigour with which it applies the mantra of ‘review, Read more
May
07
Feedback from Know Radio Now course held in Durban
25 April 2018 | Feedback from Know Radio Now course held in Durban
May
07
4 points to keep you In the Know Now with SEM’s
19 April 2018 | 4 points to keep you In the Know Now with SEM’s The SEMs (Socio-Economic Measures) reflect the realities of South Africa, which has one of the highest measures of inequality in the world. They meaningfully differentiate Read more
Feb
15
Marketers: Ignore radio at your peril
15 February 2018 | Few things are as nostalgic as the humble radio. It’s been an integral part of the South African fabric of life as well as marketing plans ever since the first commercial radio station, took to the airwaves Read more
Jan
24
24/01/2018 | TURNER chooses Mediamark as media sales representative for its key TV channels in South Africa Mediamark is thrilled to announce an exciting new partnership with TURNER in South Africa. This partnership will offer Mediamark clients access to advertising Read more
Oct
31
TV ads should start the conversation, not just broadcast a message
31/10/2017 | This June I was excited to read in this publication that a South African had won silver in the Admap Prize 2017, an award that “encourages and rewards individual excellence in strategic thinking in brand communications”. The topic set for WARC’s Read more
Oct
16
Moving forward: ES expands SA’s audience universe
16 October 2017 | It was a big day for the BRC (Broadcast Research Council of South Africa): The presentation of the BRC TAMS and Establishment Survey/SEM Update. Clare O’Neil, CEO of the BRC, reminded us that the Establishment Survey Read more
Jul
06
Build the highways to your content
06 July 2017 | As far back as 1996 Bill Gates popularised the phrase “content is king”, and 21 years later this couldn’t be more true as the continued adoption of interactive technologies and evolving media consumption habits has made Read more