26 May 2017 | Gen C, more often referred to as the Connected Generation. Download this presentation to discover: How a connected consumer engages with brands today, Why you need to talk to Gen C and not just Millennials, how Read more
04 April 2017 | Please note: these videos do contain swearing. Simon Sinek tells us why he thinks employers have a challenge on their hand with Millennials being impatient amongst other things. Simon Sinek on Millennials in the Workplace On the Read more
15 March 2017 | By Werner Lindemann, Managing Director at Mediamark Advertisers today face a growing challenge getting their message to consumers who multitask across multiple media and screens throughout the day and who are becoming increasingly impatient with advertising that Read more
15 March 2017 | By Werner Lindemann, Managing Director at Mediamark The world of media is changing at a rapid pace as consumers’ attention is fragmented across multiple channels and devices. This is not a new trend – people have been Read more