Award winning tips for using social media with TV

Kyle Findlay, recipient of the silver Admap Prize 2017, sponsored by the World Advertising Research Centre, discusses his winning paper.

“Social Media should be used to spur engagement and interaction with the conversation-starting TV campaign, providing four steps to doing so.”

Date: 16 February 2018

Time: 08:30 am registration

09:00 am - 10:30 am

Venue: TNS Global, 13 Floor, Jetty Street, Cape Town

Breakfast will be served

The World Advertising Research Centre is an online service offering advertising
best practice, evidence and insights from the world’s leading brands.
The Admap Prize is an essay contest that encourages and rewards individual excellence
in strategic thinking in brand communications.
Kyle Findlay heads up Kantar Innovation’s global data science team
and knowledge management at the Kantar TNS Global Brand Equity Centre.
Kyle has won multiple awards e.g. a WPP Atticus Award, MRS Silver Medal,
Gold and Silver for Best Paper at SAMRA.