Join Mediamark IN THE KNOW NOW and MONIQUE CLAASSEN

Client Service Director Media and Digital: Kantar Millward Brown TO DISCUSS THE ART OF INTEGRATION

Date:        21 August 2018

Time:       08:30 for 09:00 – 11:00

Venue:    Mediamark, 36 Homestead Road, Rivonia

For enquiries contact: [email protected]

(This course is closed)

The Art of Integration explores how to maximize the brand impact of multi-channel marketing campaigns, by applying the 5 principles of integration drawn from 4 global marketing studies. Book your seat now for this interesting discussion.

Monique Claassen Client Service Director Media and Digital Kantar Millward Brown

• More than 11 years’ expertise in the media and digital environment including working with media agencies, publishers and owners (Google, Facebook, PRIMEDIA, PROVANTAGE Media Group to name a few) and key clients across all verticals (CPG, Telecommunications, Finance, Auto, QSR, Alcohol, Pharma).

• Research experience across all broad market research specialities; Quantitative, Qualitative, Brand Health Tracking, Creative Development, Product Tests, Segmentation, Usage and Awareness Studies. Experience across all forms of research methodologies; face to face, online, mobile and panel management.

• International Experience: UK, France, Spain, Russia, Turkey, United Arab Emirates, Nigeria, Kenya, Ghana, Angola, Zimbabwe, Ivory Coast, Tanzania, Namibia

• Previous Board Member of Mobile Marketing Association (Research and Insights)

• SAMRA (South African Market Research Association) Partner Member

• 2016 Global WPP Atticus Award Winner for paper on Digital Consumer Behavioural Predictions for Multi-Screen Marketing Insights

• 2017 Winner of Kantar Gold award for Collaboration across Kantar Media and Digital Teams

• Summa Cum Laude Marketing Graduate from University of the Free State