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The rules of recession have not changed, brands that keep advertising benefit in the short term and grow in the long term.
Radio is a cost-effective medium that allows you to drive sales and increase ESOV (excess share of voice).
Consumers ad spend is bouncing back to maintain share of voice and to prevent them from switching to the competition.
Adding audio to the mix boosts overall campaign cut through and drives on – line and in store shopping behaviour.

Old habits die hard – Audio continues to grow and Print consumption showing signs of recovery.
High levels of frequency across campaigns enables Radio to build strong connections with consumers.
Radio listening was resilient over lockdown and Digital Audio is on the rise.
Radio offers unique reach vs TV.
Radio's high frequency makes the medium more cost effective.
Digital Audio offers unique reach to linear Radio, Digital is more than a value add.
Moving from Radio to Audio planning.