- Old habits die hard – Audio continues to grow and Print consumption showing signs of recovery.
- High levels of frequency across campaigns enables Radio to build strong connections with consumers.
- Radio listening was resilient over lockdown and Digital Audio is on the rise.
- Radio offers unique reach vs TV.
- Radio's high frequency makes the medium more cost effective.
- Digital Audio offers unique reach to linear Radio, Digital is more than a value add.
- Moving from Radio to Audio planning.
Download Presentation - The audio evolution has arrived, has your brand?