27 February 19 | Four reasons that digital sponsorships provide exceptional return on investment for South African brands By Mark Botha, head of digital at Mediamark South African organisations are upping their investment in digital advertising, with the total value Read more
31/10/2017 | This June I was excited to read in this publication that a South African had won silver in the Admap Prize 2017, an award that “encourages and rewards individual excellence in strategic thinking in brand communications”. The topic set for WARC’s Read more
16 October 2017 | It was a big day for the BRC (Broadcast Research Council of South Africa): The presentation of the BRC TAMS and Establishment Survey/SEM Update. Clare O’Neil, CEO of the BRC, reminded us that the Establishment Survey Read more
06 July 2017 | As far back as 1996 Bill Gates popularised the phrase “content is king”, and 21 years later this couldn’t be more true as the continued adoption of interactive technologies and evolving media consumption habits has made Read more