Feb
10
Get In the Know Now by downloading this Infographic on Know Radio stats
10 February 2020 | Get In the Know Now by downloading this Infographic on Know Radio stat: Download Here!
Tag: #Mediamark
Feb
27
Four reasons that digital sponsorships provide exceptional return on investment for South African brands
27 February 19 | Four reasons that digital sponsorships provide exceptional return on investment for South African brands By Mark Botha, head of digital at Mediamark South African organisations are upping their investment in digital advertising, with the total value Read more
May
07
Feedback from Know Radio Now course held in Durban
25 April 2018 | Feedback from Know Radio Now course held in Durban
Feb
15
Marketers: Ignore radio at your peril
15 February 2018 | Few things are as nostalgic as the humble radio. It’s been an integral part of the South African fabric of life as well as marketing plans ever since the first commercial radio station, took to the airwaves Read more
Jan
24
24/01/2018 | TURNER chooses Mediamark as media sales representative for its key TV channels in South Africa Mediamark is thrilled to announce an exciting new partnership with TURNER in South Africa. This partnership will offer Mediamark clients access to advertising Read more
Oct
31
TV ads should start the conversation, not just broadcast a message
31/10/2017 | This June I was excited to read in this publication that a South African had won silver in the Admap Prize 2017, an award that “encourages and rewards individual excellence in strategic thinking in brand communications”. The topic set for WARC’s Read more
Oct
16
Moving forward: ES expands SA’s audience universe
16 October 2017 | It was a big day for the BRC (Broadcast Research Council of South Africa): The presentation of the BRC TAMS and Establishment Survey/SEM Update. Clare O’Neil, CEO of the BRC, reminded us that the Establishment Survey Read more
Jul
06
Build the highways to your content
06 July 2017 | As far back as 1996 Bill Gates popularised the phrase “content is king”, and 21 years later this couldn’t be more true as the continued adoption of interactive technologies and evolving media consumption habits has made Read more
May
26
It is all about Generation C these days
26 May 2017 | Gen C, more often referred to as the Connected Generation. Download this presentation to discover: How a connected consumer engages with brands today, Why you need to talk to Gen C and not just Millennials, how Read more
Mar
15
Is your brand ready for the 30-hour media day?
15 March 2017 | By Werner Lindemann, Managing Director at Mediamark The world of media is changing at a rapid pace as consumers’ attention is fragmented across multiple channels and devices. This is not a new trend – people have been Read more